What’s the Difference Between PLR, MRR, and RR? Understanding Product Licensing
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When you’re diving into the world of digital products, you might come across terms like PLR, MRR, and RR. These acronyms refer to specific product licenses, and understanding them is key to knowing what you can and can’t do with the products you purchase.
In this article, we’ll break down the differences between PLR, MRR, and RR, explaining what each one means, what you’re allowed to do with them, and when it’s best to use them.
🔍 What is PLR (Private Label Rights)?
PLR stands for Private Label Rights, and it’s a license that gives you the freedom to modify and rebrand a product as your own. Whether it’s an eBook, course, video, or even software, you can change the content, give it a new title, add your branding, and sell it like it’s a completely new creation.
What you can do with PLR:
- Rebrand the product – Change the product’s title, look, and feel to match your own branding.
- Modify the content – You can update the material, add your personal insights, or rewrite parts of it to make it unique.
- Sell it as your own – After you’ve made changes, you can sell the product and keep 100% of the profits.
- Offer it as a lead magnet – Use it to grow your email list by offering the modified product for free in exchange for sign-ups.
When should you use PLR?
PLR is perfect if you want to quickly create a product without starting from scratch. It’s great for entrepreneurs who want to scale their business by providing valuable content, but without the time and effort it takes to create everything themselves.
🏷️ What is MRR (Master Resell Rights)?
MRR, or Master Resell Rights, allows you to sell a product just like MRR, but with a twist – you can also sell the rights to resell it to others. This means you not only profit from selling the product itself, but you can also let others sell it and keep their own profits.
What you can do with MRR:
- Sell the product at your desired price.
- Sell resell rights – You can offer the rights for others to sell the product as well.
- Promote and market the product using your own strategies.
When should you use MRR?
MRR is a good option if you want to build a business model where you profit both from selling the product and from selling the ability for others to sell it. This creates a way for multiple people to earn from the same product, helping you scale quickly and build a network of sellers.
🔄 What is RR (Resell Rights)?
RR, or Resell Rights, is the simplest type of license. It allows you to sell the product to others, but you cannot modify the product or sell the rights to resell it.
What you can do with RR:
- Sell the product at a price you set, but it must remain in its original form.
- Offer the product to your audience as-is, without any changes or rebranding.
When should you use RR?
Resell Rights is ideal if you’re just starting out and want an easy way to sell a product without worrying about editing or rebranding it. It’s a simple way to make money from a digital product without needing advanced skills or technical knowledge.
⚖️ Key Differences: PLR vs MRR vs RR
| Feature | PLR (Private Label Rights) | MRR (Master Resell Rights) | RR (Resell Rights) |
|---|---|---|---|
| Modify the Product | Yes, you can change the content and branding | No, you cannot modify the content | No, you cannot modify the product |
| Sell Resell Rights | No, you cannot sell resell rights to others | Yes, you can sell resell rights to others | No, you cannot sell resell rights |
| What You Can Do | Rebrand, sell, and give away | Sell and resell the product and resell rights | Sell the product as-is without changing it |
| Best For | Entrepreneurs looking to create unique products quickly | Sellers who want to profit from multiple people selling | Beginners or those who prefer selling existing products |
💡 When to Use Each License
- Choose PLR if you want to create custom, branded products and sell them as your own, or use them as lead magnets.
- Choose MRR if you want to sell both the product and the ability for others to resell it, creating a network of sellers.
- Choose RR if you're new to selling digital products and want a quick, simple way to make money by selling an existing product without needing to modify it.
🏆 Conclusion
Understanding the differences between PLR, MRR, and RR is essential for anyone looking to leverage digital products to grow an online business. Each license offers a unique opportunity depending on your goals:
- PLR gives you the freedom to rebrand and create a unique product from existing content.
- MRR allows you to sell products and give others the ability to sell them as well.
- RR is the simplest license, letting you sell a product as-is without making any changes.
Choose the license that best suits your business needs, and you’ll be well on your way to building a profitable digital product business!
Looking to get started with digital products? Browse our selection of PLR, MRR, and RR products today and start your journey to online success!